This is an article I wrote in November of 2002, but I feel that much of the information below is still relevant today. - Pam

1. Many search engines are not frames friendly. Avoid using them if at all possible.
2. Optimize your page title. It should be no longer than 100 characters and should include several primary keywords relative to your site and optionally your website name.
3. Include a brief “description meta tag” that includes several of your keywords, while at the same time entices people to want to visit your site, as this tag is sometimes used as the site description beneath your link in search results.
4. While some search engines no longer pay attention to the “keyword” metatag due to spamming and other abuse, I still feel it is an important metatag to include.  It should contain applicable keywords and keyword phrases that searchers might use when searching for a site such as yours, which words are also included in the text on your page. Limit it to 500 characters.
5. Include several primary keywords in the first few lines of text that appear on your page if possible. (Check the HTML view of your page to see the text that appears first.)
6. Avoid flash intro pages if possible. While many of the major search engines are able to read flash pages, text on flash intro pages is not able to be crawled by all or crawled adequately. If you must use a flash intro page, at least add text below the flash file relevant to your site containing several of your top keywords or consider using a flash header instead.
7. Don’t submit your site to the same search engine more often than once per month. Some search engines may consider more frequent submission to be spamming, and you could possibly end up being banned. Use the “REVISIT-AFTER” metatag to instruct the SE spiders to return to your page and reindex on a regular basis, although many will do so anyway.
8. MY NUMBER ONE RANKING TIP: Exchange links with high-ranking sites (at least a 5 Google PageRank) containing quality content similar or compatible to that of your site.

This is a news article that I wrote back in October of 2004. However, much of the information contained in the article I believe is still relevant today. - Pam

The latest tweaking which Google has apparently done to its algorithms in August and September of 2004 has caused quite a stir, to say the least. Websites that have enjoyed high rankings for years are suddenly finding themselves demoted to the ranks of oblivion. Some webmasters have reported decreases in their traffic by 50% or more. Many have already hit the panic button. Will your site be next?I’ve done some research, including reading about some of the companies Google has recently acquired and reading the data on the new technology that came along with these companies. I, of course, mind you, do not have access to Google’s exact algorithm technology or any kind of special relationship with Google. I am simply conveying here my personal interpretation of some of the new algorithms Google apparently now has available to them and may be currently using or planning to use in the very near future.

FRESH IS BETTER: I’m not talking about vegetables here, but rather one of the technologies Google has acquired which could possibly be on the horizon. It involves the storage of information about each individual user’s previous searches via cookies, which cookies are then used to reorder the search results on the user’s subsequent searches. These subsequent search results will supposedly be divided into groups in the following order of priority:

1. Newly indexed sites which were not available at the time of the last search will appear first.
2. Those sites which the user visited during their last search, but which have had updates in the interim will appear next. Also, the extent of the updates will also determine the site’s ranking order within this group.
3. Those websites which were present at the time of the user’s last search, but which the user did not visit will appear next.
4. At the bottom of the list will be the websites which the user had already visited during a previous search which have not had any updates.

This doesn’t seem very fair to the websites that get blocked out of search results simply because they had already been visited in the past, but I would imagine there will be an option for the user to “include previously visited links.” No, it does not reward webmasters for the work they have put into developing their high-quality site, but then Google is not in the business of rewarding webmasters. Their primary goal is to make a user’s search experience as productive as possible by showing updated and valuable content. Therefore, my recommendation here would be to UPDATE UPDATE UPDATE! And do it regularly and to as large an extent as is reasonably possible.

[ Read more about this at the U.S. Patents website ]

CONTENT QUALITY: Along with Google’s acquisition of Applied Semantics last year came their CIRCA technology (Conceptual Information Retrieval and Communication Architecture), which presumably has now given the Googlebots the ability to intelligently think and learn almost like a human when it comes to determining contextual meaning, which intelligence is progressive over time as data accumulates. Therefore, while we may have already begun seeing the results of some of this technology, it is destined to become more refined as time goes on, with ongoing fluctuations in page ranking during the process.

These human-like bots will be capable of discriminating between individual words and groups of words combined together as a “meaningful” unit. If a webmaster fills a page with primarily keywords (to fool the search engines), the Googlebots are now able to tell that there is an illogical sequence of words on this page, called “word sense disambiguation algorithm”, and this page could be severely penalized. Pages filled with words grouped together in a meaningful and logical format will represent high user value. If a website has multiple pages containing “related concepts”, such as content covering various aspects of different issues, but which all relate to one basic theme, this will help to reinforce the value of each individual page even more. The website will then be deemed an “authority” on a given topic and it’s ranking will soar. As well, textual content can be assessed in even greater detail, that is, in terms of “strength” (how close the relationship of each word is.) For example, a “dog” is a kind of “pet”, as well as a kind of “species.” However, the relationship between the words “dog” and “pet” is closer (stronger) than that which exists between the words “dog” and “species.” The capabilities of this powerful new “intelligent” technology that “learns” is such that the days of fooling the search engines in any way, shape, or form are soon going to be history.

[ Read more about CIRCA technology ]

LINK QUALITY: The quality of a website’s linking system is carrying even more weight now. Besides evaluation of the content of your pages, the content of the pages linking to you and those pages to which you are linking are being evaluated. Just like the old saying, “Show me your friends, and I’ll tell you what you are”, your website is being judged more and more by the quality of your inbound and outbound links. A large number of acquired “random” backlinks will soon not carry the weight it once did, once thought to indicate a site’s popularity. Value will be assessed primarily on the quality of the content of the two web sites/pages that are linked, the degree of similarity of the content between the two linked sites/pages, and finally the current PR of each linked site/page. Now more than ever, it is going to pay to avoid involvement with web spammers, link farms, and other linking schemes, sometimes referred to as “bad neighborhoods”, which sites have little valuable “Googlebot food” (lots of high-quality, informative, well-composed, textual content.) In fact, a website’s ranking could be significantly adversely affected if involved in these types of linking schemes. Exchanging links with highly-ranked websites containing similar or compatible high-quality content is the key. This applies to both your inbound and outbound links, including your website’s internal linking structure. Totally unrelated links (assumed to be an obvious link exchange between two sites to inflate their ranking) and a larger than usual number of affiliate links on a page devoid of much other valuable textual content will significantly demote a website’s ranking. Finally, proper link “composition” can also earn bonus points. Although image linking (i.e, ad banners and buttons) with alt tags still count for something, text links composed of rich, meaningful words are considered even more valuable. In other words, “Click Here” should never be used as an anchor link.

SUMMARY: The above is great news for web searchers. But what does this mean to webmasters? Well, in my opinion, I think this means that the “wild west days” of the internet will soon be history. Quick and easy, unethical shortcuts to getting traffic will be something we only talk about to our grandchildren when describing the “early days of the internet.” If all goes as planned, the internet should become a web of primarily quality sites filled with valuable information that is all easy to find. Webmasters with hopes of high ranking will need to do the work to get the results. We all know what “the work” is, so I won’t go into the details here, but basically life online will soon mirror life offline. In other words, to succeed on the internet, we’ll need to “stay in school” and be open to learning all we can, obey the “traffic” laws, live in a decent “neighborhood”, become a “valuable resource” to society, and make sure that our “backlink friends” are people we’d be proud to introduce to Mom and Dad.

USEFUL LINK: RankPulse.com, which tracks the Google search-rankings of 1,000 keywords. Free information, charts, graphs reflecting the daily fluctuations of Google results.

USEFUL READING:
Getting The Search Engine Ranking Your Website Deserves : META Tags Yield To Google’s PageRank As Search Engine Standard
Author: John Henderson
Instant PDF Download: $7.00

1. Open your image file or create a new one.
2. Click SELECT/ALL.
3. Go to SELECT/MODIFY/SMOOTH and enter a radius. The higher the radius, the more rounded the corners will be.  20 is a good place to start. Repeat as needed until you have the roundness of the corners that you want.
4. Go to EDIT/COPY/PASTE.
5. In the LAYERS window, delete the “background”. You will be left with your rounded image.
6. Ideally, it should be saved as a PNG-24 to preserve the rounded corners.

With the 4th of July coming soon, I thought you might enjoy a great FREE photography lesson on how to shoot fireworks to get the best possible results. Today’s lesson can be found at Webphotoschool.com, a great resource for photographers interested in perfecting their skills: WebPhotoSchool - How to Shoot FIreworks

I am recommending to you an excellent page at digital-photography-school.com. If you haven’t already discovered this great photography resource, it would be well worth your time to check it out and join as a member! Their Digital Photography Tips for Beginners page helps you to understand such things as exposure, ISO, shutter speed, aperture, and white balance: http://digital-photography-school.com/blog/digital-photography-tips-for-beginners/